“Digital marketing will continue to be a significant portion of our strategic efforts. This includes social as well as leveraging tools from our CRM database. For…
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“This year, we’re introducing a $20 product in September that will tie directly into our Holiday family launching in late October. $5,000,000 LUCK, will uniquely transition…
“We put a lot of thought behind the concept and marketing of our family of games. Our most recent family of games, the Electric Series, features…
“Families will continue to have a strong presence as core offerings in CT (Cashword, Win for Life and X Games). We are introducing a new wrinkle…
“The Colorado Lottery will continue to support its Family of Games with full marketing campaigns including TV, radio, POS, out-of-home, digital and social media. We will…
“California is always working on new and innovative product ideas for our Scratchers games in order to keep players engaged and remain relevant in the marketplace.…
“In January of FY19, we ran a successful tactical brand campaign ‘Find your match’ to promote nine new tickets that replaced the holiday lineup. We wanted…
“We are really pleased with the performance of our portfolio. Not only have we seen steady sales growth, but our player base levels have also seen…
Sports wagering is coming to Washington, D.C. There are five categories of licenses associated with sports wagering in the District of Columbia: operator, management services provider,…
For its Gem Multiplier family launch in August, the Hoosier Lottery developed an interactive gem hunt designed to drive awareness of the game to players. “To…