The Kansas Lottery will use its new vending machines to market its Holiday Lucky Times family. “The lottery believes the vending machines will play a key…
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In the New York Cat Film Festival, a “lucky cat” named Hachi is featured in the film short entitled “Cat Nation: A Film About Japan’s Crazy…
The Pennsylvania Lottery will be testing in-store grocery store advertising at Giant Eagle stores for the 2019 holiday season. The test will include 6” x 8”…
The slogan for Mississippi Lottery’s launch ad campaign is “Have Fun, Y’all!” “We will begin with scratch-off tickets November 25, then introduce Powerball and MegaMillions in…
U.S. lotteries do not traditionally run big holiday promotions for their draw (terminal) games. But there is definitely a pickup in the number of lottery jurisdictions…
Pollard Banknote announced the recent addition of WWE® to its portfolio of licensed brands. With a broad audience appeal containing a diverse fanbase spanning multiple generations,…
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Alchemy3’s proprietary loyalty program, also referred to as Collect ‘N Win (CNW), is designed to encourage lottery purchase and play with tangible player rewards. Over the…
Fiscal 2019 unaudited U.S. lottery traditional sales jumped 6% to $80.8 billion from $76 billion in fiscal 2018, according to La Fleur’s Magazine. This represents 0.4%…
Sports fans in Minnesota have it better than most. “The Star of the North” is one of the lucky states in the U.S. that has a…