The Texas Lottery and the Dallas Cowboys have teamed up for a 10th consecutive year to launch a new Cowboys scratch ticket and promotional second-chance drawings.…
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The Kansas Lottery is betting players will cheer its new Racetrax® electronic virtual horse racing game. With 3D graphic animation so advanced the horses and races…
The Maryland Lottery & Gaming Authority’s Racetrax sales jumped 6.8% to $192.6 million in fiscal 2018—which represented an all-time sales record for the product. Racetrax is…
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North American lottery marketers were surveyed on what instant ticket concept had the biggest impact on their lottery’s instant sales in fiscal 2018. The results run…
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La Fleur’s talks with Jason Lisiecki, IWG’s VP of North America, to find out what lessons the retail lottery sector can learn from online and how…
Licensed Properties Attract New Players & Add Value For Current Players Through licensing deals, U.S. lotteries are teaming up with casual gaming companies that embody the…
Scientific Games Analyst Cameron Garrett Offers Valuable & Actionable Insights What is a trend? A collection of what’s hip and popular? Market tendencies that move in…