Tom Ackerman, Assistant Director, Office of MarComm at the Ohio Lottery, and Eric Holman, Creative Director at Marcus Advertising, discussed the launch of the InspiredOH campaign.…
Browsing: Conclave
– Debbie Alford, President & CEO, Georgia Lottery Corp. – Robert Tirloni, Products Manager, Texas Lottery – Moderator: Terri Markle, President, TLF Publications
– May Scheve Reardon, Executive Director, Missouri Lottery – Jon Clontz, CEO, Wyoming Lottery Corp. – Moderator: Terri Markle, President, TLF Publications
Kristen Knape, Associate Head of Strategy at David&Goliath, focused on Influencer Marketing. “It delivers 11X ROI than traditional forms of digital marketing,” she said. In California,…
Bernie Malinoff, President of element54, presented “Facial Biometrics in Advertising Research.” element54 conducts creative/advertising evaluations using facial biometrics/coding. “This is a webcam-based technology that provides insight…
Jaime Gonzalez-Mir, VP Group Director at LatinWorks, focused on Analog Divergence. He said this involves “digital companies or ideas presented in the real world in surprising…
Marketing Manager at Colorado Lottery, and Andrew Baker, Director, Creative Technology at Cactus Marketing, described “Play On, Colorado.” Research has shown that Millennials value experiences over…
– Marty Stevens, VP, Marketing & Sales, Atlantic Lottery – Heather Tryon, Category Manager, Instant Games, BCLC – Anne-Marie Voyer, Department Manager, Products & Development, Loto-Québec…
Anne-Marie Voyer, Department Manager, Products & Development at Loto-Québec, focused on “Winners Experience.” This is a five-part program entailing jackpot winners watch, star welcome for winners,…
Heather Tryon, Category Manager, Instant Games, B.C. Lottery Corp. (BCLC), discussed “Taking Crossword to the Extreme.” BCLC has managed to grow the Crossword brand by a…