Brandie Reisman, Director of Marketing & Administration, Oklahoma Lottery presented her “Re-Launch Instant Case Study.” After years of declining instant sales, the Oklahoma Lottery re-launched their…
Browsing: Conclave
In the iLottery & Lottery Modernization segment, the focus turned to digital gaming. Drew Svitko, Executive Director, Pennsylvania Lottery quickly reviewed how a budget crisis in…
Stephanie Weyant, Deputy Executive Director, Marketing & Product Development, Pennsylvania Lottery presented “PA iLottery Case Study.” The Pennsylvania Lottery launched iLottery just six months after the…
Andrew Leeper, Brand Strategy Coordinator, Texas Lottery presented “LUCK HAPPENS: A Case Study in the Art of Scrappiness.” In 2017, the Texas legislature reduced the Texas…
Ryan Mindell, Lottery Operations Director, Texas Lottery provided an overview of two new non-licensed scratch family promotions—The $5 Million Vegas Challenge and the Big Cedar Cash…
WCLC Marketing Director Adam Cortiula focused on WCLC’s Scratch & Win rebrand—how and why the lottery moved from Scratch & Win to a new positioning with…
Powerball’s brand equity has never been higher. The large U.S. jackpots have captured the attention of a global audience, who desperately wants to be able to…
Georgia Lottery Corp. President & CEO Debbie Alford presented the Mega Millions update. On October 28, U.S. lotteries introduced Mega Millions game changes. “We charged our…
Adam Caughill, Director, Lottery Business Development, Ontario Lottery & Gaming (OLG), discussed “Converting the Sale In-Lane.” OLG inaugurated its QuickTickets pilot program at Metro and Food…
– Tom Delacenserie, President & CEO, Kentucky Lottery – Charlie McIntyre, Executive Director, New Hampshire Lottery – Alice Garland, Executive Director, North Carolina Education Lottery -…