Dale Bowersock, Scratch Ticket Coordinator at Texas Lottery, gave a rapid fire presentation on scratch ticket initiatives in Texas. He focused on holiday products, oversized tickets,…
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Wendy Ahlm, Director, Advertising & Marketing, New Mexico Lottery, focused on homegrown scratchers. Her presentation entitled “I Love New Mexico” examined the organization of a scratcher…
Missouri Lottery Executive Director May Scheve Reardon presented “Powerball iHeartRadio Music Festival Promotion.” “What kind of promotional prizes ignite lottery players? How about tickets to an…
Marty Stevens, VP, Marketing & Sales, Atlantic Lottery, examined “Customer Experience, Loyalty & Retention. How a customer experiences a brand—not once but over time—determines their perception…
Mike Elwood, Product Manager at Nebraska Lottery, presented “Creative Use of Free Tickets to Offset the Payout Expense.”The lottery has used unconventional prizing to foster replay.…
Ammie Smith, Senior Marketing & Product Development Manager at South Carolina Education Lottery (SCEL), examined the lottery’s instant product and advertising strategy. This presentation provided an…
Alice Garland, Executive Director of North Carolina Education Lottery (NCEL), presented “North Carolina’s Success in Different Venues.” Expanding sales venues helps raise more money for education…
Shirley Newman, Events Specialist at the D.C. Lottery, presented “Neighborhoods Campaign.” “The goal was to develop a D.C. centric product that featured multiple scenes of iconic…
Tom Delacenserie, President & CEO, Kentucky Lottery Corp. (KLC), provided a lottery update. “The five-year picture for Kentucky is decent growth that was above 30% over…
Adam Caughill, Director, Lottery Business Development, Ontario Lottery & Gaming (OLG), discussed “Converting the Sale In-Lane.” OLG inaugurated its QuickTickets pilot program at Metro and Food…