Tom Seaver, Director, Colorado Lottery presented “Play On, Colorado.” With 64% of Coloradoans using local parks, trails and open spaces every week, it makes sense to…
Browsing: Conclave
David & Goliath President Yumi Prentice examined “The Role of Compassion in Advertising.” “The thing that advertising must never lose sight of—in today’s digital disruption, programmatic,…
Digital Relativity Founder & CEO Pat Strader discussed “Programmatic Advertising: What Is It? How to Use It? What’s Next?” Strader explained how it works, where you…
FuseIdeas CEO Dennis Franczak presented “The New Rules of Digital Engagement.” The nature of technology is changing consumer behavior. He discussed things like AI and disruptive…
INTRALOT presented “Find Your Pulse: Using CRM Solutions to Build a Sustainable Lottery Business.” Kylie Reagan, Idaho Marketing Manager at INTRALOT, described CRM as a pillar…
Kansas Lottery Executive Director Terry Presta examined “Now & Future: Taking the Long View.” The Kansas Lottery now pays its vendor, Scientific Games, based on gross…
Tom Delacenserie, President & CEO, Kentucky Lottery Corp. (KLC) focused on retail initiatives. “As part of the Blackhawk-Linq3 pilot—and unlike the Georgia/Ohio launches—Kroger for now will…
LatinWorks CEO Manny Flores presented “Embracing Diversity as a Driver of Success.” He focused on how bringing together individuals of varied experiences, cultural backgrounds, genders, generations…
Christian Teja, Director, Communications, Massachusetts Lottery spotlights its success with its limited edition “$50, $100 and $500 Blowout” instant ticket. Teja said the lottery has been…
Shannon DeHaven, Deputy Director, Digital Operations, Michigan Lottery, discussed changing how lotteries do business in the digital space. “Launching an iLottery program doesn’t just mean turning…