Scott Kenyon, Draw Games Product Manager, Massachusetts Lottery discussed the lottery’s draw games strategy. “As a lottery with a heavy focus on Instant Tickets and Keno,…
Browsing: Conclave
Stephanie Weyant, Deputy Executive Director, Marketing & Products, Pennsylvania Lottery showed how lotteries can increase draw game sales, in some cases by as much as 80%,…
Julie Terrell, Draw Games Coordinator, Texas Lottery focused on the April 2019 launch of the add-on Fireball game. To ignite the fire, the lottery focused on…
[pdf-embedder url=”https://lafleurs.com/wp-content/uploads/2019/12/Corporate-Partnership_Greg-Grissom_Houston-Texans.pdf” title=”Corporate Partnership_Greg Grissom_Houston Texans”] Next Greg Grissom, SVP, Corporate Development, Houston Texans, discussed the NFL team’s corporate partnership with the Texas Lottery. It has…
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There were four BakeOff case studies presented at the interactive workshop on Thursday, December 6. ALC’s LeBlanc Steeves examined Dynamic Pricing. “From craft brew pubs to…
Tim Yahya, Head of Retail Relations-N.A., Abacus Solutions International Group presented “Abacus Eco-System: Product, Content & Service Delivered To Retail.” Yahya said the four benefits from…
Chris Rogers, Deputy Director, Products & Marketing, Arizona Lottery focused on how marketing unique and localized ticket themes can attract fringe player segments and leverage chatter…
Julie LeBlanc Steeves, Manager, Enterprise Innovation, Atlantic Lottery presented “When Corporate Innovation Works.” She told the story about how retailers and customers helped build Atlantic Lottery’s…
Cactus CEO Joe Conrad focused on the thinking and results behind a new Lucky For Life daily ad campaign. “Our campaign launched September 10th and ran…