Two U.S. lottery directors discussed the implications of Powerball’s $1.6 billion jackpot in the afternoon panel. “Mega Millions currently has a $415 million jackpot. That is…
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“In Canada, we are seeing a big change in the 55 and older demographic and that is good news for the lotteries. Lottery’s demographic is going…
Greg McKenzie, EVP & COO, OLG, discussed OLG’s modernization efforts. While OLG generated C$3.4 billion in revenue, setting records, their current business model will not carry…
Steve Van Binsbergen, VP of Rogers Smart Community, kept with the consumer theme of the conference and gave a presentation on the technology being used by…
Andrew Leeper, Brand Strategy Coordinator, Texas Lottery, talked about taking sports sponsorships to the next level. Sports marketing sponsorships have become an increasingly important tool for…
Andy Duncan, CEO of Camelot UK Lotteries spoke about the path of his company up to now and his vision for its future. “We think hard…
Brad Wiebe, VP, Marketing Products & Operations, WCLC, provided the background on the upcoming launch of Canada’s newest national bloc lotto. “We have jackpot volatility in…
Brent Scrimshaw, President & CEO, Atlantic Lottery Corp. & Jean Marc Landry, Director of Customer Innovation, ALC, discussed how the lottery is evolving its approach to…
Chris Riegel, CEO, Stratacache, talked about the “Store of the Now.” “With more competition than ever, retailers and brands need impactful in-store digital solutions, personalized customer…
Pascal Blyau, International Relations Director of the FDJ, presented on what it is exactly FDJ does with specific focus to the digital approach in retail. “The…