Florida Lottery Secretary Tom Delacenserie’s retail presentation examined Application Programming Interface (API) and cashless systems—two important initiatives receiving industry attention. API is software that allows two…
Browsing: Conference
Andrew Leeper, Creative Coordinator for Texas Lottery, focused on lottery event marketing which features music. “Music is the number one medium in people’s lives over TV,…
The Powerball panel discussed projections for major jackpot rollups. “The Grand Prize Carry Forward Pool (GPCFP) started July 1, 2016 so it was not part of…
NOVOMATIC Lottery Solutions (NLS) presented “Bringing Love Back to Local Draw Games.” “We are part of NOVAMATIC Gaming—one of the largest gaming companies in the world…
IGT presented “How Big Data Drives Retail.” Adam Perlow, VP, Sales Force Automation Solutions, IGT, showed how big corporations use big data. “Andrew Pole at Target…
INTRALOT, Inc. presented “Create Top Seller Retailers through a Retailers Club.” INTRALOT Marketing Director Vasia Bakalis discussed how to reward lottery retailers. “The retailers are the…
NeoPollard Interactive presented “The Way Forward.” Jennifer Westbury, EVP, Sales & Customer Development for NeoPollard Interactive, presented five lottery case examples. “The challenge is to create…
Kristen Knape, Strategic Planning Director, and Chris Kwak, Strategist, David & Goliath, co-presented “Co-Creation & the California Lottery.” “Intrigued by the core values of millennials, the…
Jaime Clausen, Media Director at Latinworks, focused on “The New Media Mix.” Consumer media habits have dramatically shifted over the past several years, providing many opportunities…
Ned Shugrue, Business Development Manager at Olson 1to1, focused on “Loyalty and the Lottery.” All lotteries want loyal players who celebrate the lottery and share their…