Panelists: Larry Vertal, Global Age Restricted Manager, Circle K Jarrod Cummins, Director of Financial Services, Kroger Company Moderator: Terri Markle, Publisher, La Fleur’s Magazine
Browsing: Symposium
DOWNLOAD PRESENTATION: https://lafleurs.com/wp-content/uploads/2023/06/Gamify-The-Day_Tom-Ackerman_Ohio-Lottery.pdf As we compete for your time and attention, we need to offer fun digital experiences where you are and how you want them –…
Drew Svitko, Executive Director at Pennsylvania Lottery, describes the gaming landscape in Pennsylvania, as well as the challenges associated with gaming. Finally, he will challenge the…
DOWNLOAD PRESENTATION: https://lafleurs.com/wp-content/uploads/2023/06/New-Games-Every-Tuesday_Scott-Kenyon_Virginia-Lottery.pdf Based on a review of its current portfolio and research, the Virginia Lottery modified its Print ‘n Play launch strategy to deploy a new…
DOWNLOAD PRESENTATION: https://lafleurs.com/wp-content/uploads/2023/06/Examination-of-the-1-Scratch-Price-Point_Katherine-Cundiff_Georgia-Lottery-Corporation.pdf Prompted by the industry-wide decline of $1 instant scratch sales, this session examines the role of the $1 game for our players and how…
DOWNLOAD PRESENTATION: https://lafleurs.com/wp-content/uploads/2023/06/Now-Playing-Billion-Dollar-Extravaganza_Lauren-Luttrell-Keith-Macri_Massachusetts-Lottery.pdf The Massachusetts Lottery recently launched its first $50 instant ticket, Billion Dollar Extravaganza, featuring a $25 million top prize, an 82% payout, and 10…
DOWNLOAD PRESENTATION: https://lafleurs.com/wp-content/uploads/2023/06/The-Gaming-Landscape-Has-Shifted_Pete-Donahue_Connecticut-Lottery-Corp.pdf The CT lottery celebrated our 50th Anniversary in 2022. In our 51st year, we offer iLottery draw but no eInstants. Additionally, we just went…
DOWNLOAD PRESENTATION: https://lafleurs.com/wp-content/uploads/2023/06/How-the-Texas-Lottery-Deals-with-a-Shrinking-Ad-Budget_Robert-Tirloni_Texas-Lottery.pdf This presentation provides an overview of strategies the Texas Lottery has implemented to face a shrinking ad budget while trying to maintain its sales…
DOWNLOAD PRESENTATION: https://lafleurs.com/wp-content/uploads/2023/06/Managing-Scratch-Price-Points-to-Maximize-Growth_Scott-Chavkin_Colorado-Lottery.pdf Like most lotteries, Colorado has seen Scratch sales steadily migrate toward higher-priced games. How do we protect our lower-priced games while also investing in…
DOWNLOAD PRESENTATION: https://lafleurs.com/wp-content/uploads/2023/06/The-Evolution-of-Fast-Play_Terri-Rose-Allan-Altholtz_North-Carolina-Education-Lottery.pdf Fast Play has evolved in North Carolina as a major player in the game portfolio. We’ll share the strategies that have worked – some…