2023 Pittsburgh
Conference
Presentation and Panel Videos
Drew Svitko, Executive Director at Pennsylvania Lottery, describes the gaming landscape in Pennsylvania, as well as the challenges associated with gaming. Finally, he will challenge the audience to think about competition as an opportunity rather than an obstacle.
DOWNLOAD PRESENTATION: https://lafleurs.com/wp-content/uploads/2023/06/New-Games-Every-Tuesday_Scott-Kenyon_Virginia-Lottery.pdf
Based on a review of its current portfolio and research, the Virginia Lottery modified its Print ‘n Play launch strategy to deploy a new game every month to regrow the category. With two other categories of games with launches at least monthly, the Virginia Lottery developed a strategy to deploy new games every Tuesday and take advantage of the opportunity to increase awareness and sales of online instant games and Print ‘n Play games.
DOWNLOAD PRESENTATION: https://lafleurs.com/wp-content/uploads/2023/06/Examination-of-the-1-Scratch-Price-Point_Katherine-Cundiff_Georgia-Lottery-Corporation.pdf
Prompted by the industry-wide decline of $1 instant scratch sales, this session examines the role of the $1 game for our players and how this information can help guide long-term strategic planning. We will take a look at purchase drivers, prize preferences and the potential removal based on two studies: a national study among scratch players and a three-month, in-store pilot test with RaceTrac corporate stores.
DOWNLOAD PRESENTATION: https://lafleurs.com/wp-content/uploads/2023/06/Now-Playing-Billion-Dollar-Extravaganza_Lauren-Luttrell-Keith-Macri_Massachusetts-Lottery.pdf
The Massachusetts Lottery recently launched its first $50 instant ticket, Billion Dollar Extravaganza, featuring a $25 million top prize, an 82% payout, and 10 Second Chance Drawings – all unprecedented in Mass Lottery history. The game has been a smashing success, lifting instant ticket sales to record-setting heights. Utilizing its in-house creative team, the Mass Lottery developed and produced its own multi-media advertising campaign, positioning the ticket as the star of a newly released major motion picture. The TV spot reenacts iconic movie moments with the ticket as the hero and lottery employees as the actors.