Promoting an Invisible Lottery Game
There is no denying that Fast Play games hold tremendous appeal in…
Ten years ago, when eight U.S. lotteries offered Fast Play games, annual…
Licensed brands play a fundamental role in the game portfolio, but they…
Download the Free Version
They can be kooky, spooky, and altogether ooky, but the first family of gloom is more appealing than…
When used effectively, brands are an authentic way to connect with players and link the retail and all-important…
How iLottery Teams Prepare to Win
A well-known innovator, Steve Jobs, observed, “Great things in business are never done by one person. They’re done…
Moving On Up
Digital platform upgrade unlocks new potential It’s a win-win for the Georgia Lottery Corporation (GLC) and its players…
Pandemic and workforce challenges have forced retailers all over the world to further increase operational efficiencies with decreased…
Scientific Games, a lottery company established in 1973, acquired two gaming companies (WMS and Bally Technologies) back to…
Alchemy3 and Iowa Lottery Think Outside
For the past two years, Iowans—and the rest of the country—have been on standby, cooped up inside. They’ve been…
Subscribe
La Fleur's will respectfully update you twice a month on lottery industry news, data reports, and conferences.