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    Magazine Feature

    The Roundup: Inflation & Low Price Points

    By Byron LaFleurAugust 11, 2022
    Magazine Secondary Feature

    The Hourglass Game – Texas’s $100 Instant Game

    August 11, 2022
    Magazine Secondary Feature

    Report: Top 3 Licensed Brands

    August 11, 2022
    Magazine Secondary Feature

    Best Instant Games of the Year

    August 11, 2022
    3 Mins Read

    Promoting an Invisible Lottery Game

    There is no denying that Fast Play games hold tremendous appeal in…

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    3 Mins Read

    New “Fast Play” Research to Inform Portfolio Strategies

    Ten years ago, when eight U.S. lotteries offered Fast Play games, annual…

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    4 Mins Read

    Why Well-Known Brands Drive Player Engagement

    Licensed brands play a fundamental role in the game portfolio, but they…

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    La Fleur’s July/August 2022 Issue – The Inflation Issue

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    Vendor Story
    5 Mins Read

    These New Omni-Channel Games Are Kooky, Spooky & Ooky!

    They can be kooky, spooky, and altogether ooky, but the first family of gloom is more appealing than…

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    Vendor Story
    8 Mins Read

    Licensed Brands are Crucial to Strong Player Engagement

    When used effectively, brands are an authentic way to connect with players and link the retail and all-important…

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    Vendor Story
    4 Mins Read

    How iLottery Teams Prepare to Win

    A well-known innovator, Steve Jobs, observed, “Great things in business are never done by one person. They’re done…

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    Magazine Secondary Feature

    Summer Campaigns 2022

    By Byron LaFleurJune 27, 2022
    Vendor Story
    5 Mins Read

    Moving On Up

    Digital platform upgrade unlocks new potential It’s a win-win for the Georgia Lottery Corporation (GLC) and its players…

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    Vendor Story
    4 Mins Read

    Ohio Convenience Stores Benefit from Retail Automation

    Pandemic and workforce challenges have forced retailers all over the world to further increase operational efficiencies with decreased…

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    Magazine Feature

    My Lottery’s Dream Game

    By Byron LaFleurJune 14, 2022
    Vendor Story
    5 Mins Read

    Why Were Investors So Attracted to Scientific Games?

    Scientific Games, a lottery company established in 1973, acquired two gaming companies (WMS and Bally Technologies) back to…

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    Vendor Story
    5 Mins Read

    Alchemy3 and Iowa Lottery Think Outside

    For the past two years, Iowans—and the rest of the country—have been on standby, cooped up inside. They’ve been…

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    Magazine Secondary Feature

    The Roundup – Draw Games

    By Byron LaFleurApril 11, 2022
    Industry News
    2 Mins Read

    Florida Lottery Taps Social Media Celebrity to Help Players Live Long

    The best thing about the Week For Life Scratch-Off games is that they have prizes of up to…

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    Industry News
    3 Mins Read

    Lotteries and Atlas Experiences Are “Doin’ This” with Luke Combs

    Atlas Experiences is delivering a certifiable superstar to at least 15 lotteries, and growing, with its “Living Lucky…

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    La Fleur's will respectfully update you twice a month on lottery industry news, data reports, and conferences.

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