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The Ohio Lottery has launched a campaign called InspiredOH. The campaign is focused on telling stories of hope and perseverance of the residents of Ohio through…
The New Hampshire Lottery has been authorized to sell over the internet. The authorization for selling online came with the new state budget for fiscal years…
The District of Columbia is a place that is made up of distinct neighborhoods. In a continuing effort to be part of the fabric of the…
Scientific Games executives knew the company had to find the next big concept after Powerball® rolled up to a $1.6 billion jackpot in January 2016. So…
How do you get occasional players to discover—or rediscover—the lottery, and how do you keep regular players engaged? To assist lottery marketers and retailers in understanding…
La Fleur’s 2017 Global Lottery Forum was held June 27-29, 2017 at Dalhousie University in Halifax, Nova Scotia. The theme of the conference was “Lean Lottery:…
North American lottery marketers were surveyed on the biggest trends impacting instant game marketing today. Their responses revealed the cataclysmic forces that are fundamentally changing this…
The top licensed games report follows below: Alchemy3 “The company’s top four selling brands in fiscal 2017 were: The Home Depot®, AEG Live, I Love Lucy®…