According to Hazen Paper Company, the Texas Lottery’s “$5 Million Vegas Challenge” represents a milestone in the history of holographic games. “The magnitude of this holographic…
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Written by Bill Demakakos, INTRALOT Group Director Evolution is unstoppable and new technologies emerge all the time. The way and intensity in which these technologies shall…
Alchemy3 and Royal Caribbean International have announced a partnership to introduce the first worldwide lottery promotion—$1,000,000 Voyage. The event provides lotteries across the world with the…
As an established provider of instant win games to the Lottery sector, we asked IWG how innovation will drive the sector to the next level. The…
How are shifting consumer expectations influencing the lives and habits of lottery players? For the second year in a row, IGT joined forces with the global…
Kidding! Just one of the many, more than funny GRUMPY CAT® memes that are now part of a line of licensed instant games for lotteries in…
Don’t worry, even if they’re having an awful day, a GRUMPY CAT® instant game can bring a smile to anyone’s face—lottery player or not. It’s undeniable.…
Virginia Lottery launched its $5 scratcher, called WIN A SPIN, in September. Since “The Big Spin” is trademarked, the lottery needed a “different spin” on the…
OLG’s launch of The Big Spin in September 2017 revolutionized the North American lottery market. Building off of a key player insight—that excitement builds with the…
For its Holiday Scratchers campaign, the Arizona Lottery created a unique QVC-styled commercial spot, produced an almost three-hour livestream and hosted an improv comedy show. The…