Lotteries are eager to reach younger audiences. Studies have shown that the average age for draw players is 55 and 45 for scratch players. So lotteries are using experimental marketing techniques to attract those elusive millennial players. Modern marketing starts with psychographic segmentation studies. Psychographic segmentation is a method used to group customers by their shared personality traits, attitudes, lifestyles and other factors. When lotteries understand both their intended [...]

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Lottery Biz

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Includes 3Q19 Sales Report

Wan-Nyan Scratchers

In the New York Cat Film Festival, a “lucky cat” named Hachi is featured in the film short entitled “Cat Nation: A Film About Japan’s Crazy Cat Culture.” This documentary illustrates how the Japanese revere [...]

In-Store Grocery Ads

The Pennsylvania Lottery will be testing in-store grocery store advertising at Giant Eagle stores for the 2019 holiday season. The test will include 6” x 8” Shelf Talkers (two per store), 24” x 36” floor [...]

Mississippi Lottery Launch

The slogan for Mississippi Lottery’s launch ad campaign is “Have Fun, Y’all!” “We will begin with scratch-off tickets November 25, then introduce Powerball and MegaMillions in the first quarter of calendar 2020,” said Mississippi Lottery [...]