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    Magazine Feature

    The Couriers’ Race

    By Byron LaFleurFebruary 15, 2023
    Magazine Secondary Feature

    The Lottery World in Brief (Jan/Feb 2023)

    February 14, 2023
    Magazine Secondary Feature

    Round Up: 2023 Marketing Strategies

    February 14, 2023
    Magazine Secondary Feature

    South Dakota Lottery’s Delivery Guy Advertising Campaign

    February 13, 2023
    5 Mins Read

    Why Scratch Sales Are Recovering Faster in Some Markets

    Like so many other industries, lotteries are challenged by the aftereffects of…

    Read More
    4 Mins Read

    IGT Kicks Off 2023 with Hot New eInstant Titles

    A Future Forward pipeline of eInstant releases is sure to drive further…

    Read More
    4 Mins Read

    Why Nostalgia Sells

    Nostalgia sells. It’s undeniable. Study after study has verified it. But if…

    Read More

    Download the Free Version

    La Fleur’s January/February 2023 Issue – The Courier Race

    Subscriber Portal
    Read Past Issues
    Vendor Story
    3 Mins Read

    Digital Menu Boards are Lighting Up Lottery Sales

    In an increasingly crowded retail environment, lotteries are always in search of new merchandising solutions that accentuate the…

    Read More
    Vendor Story
    3 Mins Read

    IGT: 5 Consumer Trends Shaping Lottery Growth in 2023

    A special report from IGT offers strategies to connect with consumers and increase lottery’s relevance in the year…

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    Vendor Story
    5 Mins Read

    On the Rise: Extended Play Instant Scratch Games Aren’t What They Used to Be

    Extended Play instant scratch games have long been a fixture in the lottery industry. Offering more playing time…

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    Magazine Secondary Feature

    FY22 Top eInstant Games Report

    By Byron LaFleurDecember 16, 2022
    Vendor Story
    8 Mins Read

    The Lottery Industry Underuses Ads Experiments: That’s a Big Mistake

    By Harpreet Patter, Marketing Scientist, Meta Business experimentation is—rightfully—framed as a gold standard by scholars and leading practitioners,…

    Read More
    Vendor Story
    3 Mins Read

    Making Data Dreams Come True

    For years, lotteries have wanted the means to analyze each lottery player’s interactions in order to intelligently and…

    Read More
    Compilation

    Pennsylvania Lottery Wallet

    By Byron LaFleurDecember 16, 2022
    Vendor Story
    5 Mins Read

    Get to Know the New CHRO at Scientific Games

    Mona Garland joined the new Scientific Games organization just over a month ago, and she’s already 100%+ immersed…

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    Vendor Story
    5 Mins Read

    Experiential Prizing Hits New Heights at Alchemy3

    Playing the lottery is less about winning money and more about what you would do if you won.…

    Read More
    Compilation

    Georgia Lottery Roadmap

    By Byron LaFleurDecember 16, 2022
    Industry News
    3 Mins Read

    Attract, Engage and Grow Your Player Base with Splashdot

    Splashdot is trusted by all Canadian lotteries for digital contests, promotions, loyalty, and player programs and has now…

    Read More
    Industry News
    2 Mins Read

    Increase in Crime Rates Forces Lotteries to Find Custom Solutions

    With higher price points and payouts, interest in instant games has never been higher for players. Unfortunately, it…

    Read More
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    La Fleur's will respectfully update you twice a month on lottery industry news, data reports, and conferences.

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