Like so many other industries, lotteries are challenged by the aftereffects of…
A Future Forward pipeline of eInstant releases is sure to drive further…
Why Nostalgia Sells
Nostalgia sells. It’s undeniable. Study after study has verified it. But if…
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In an increasingly crowded retail environment, lotteries are always in search of new merchandising solutions that accentuate the…
A special report from IGT offers strategies to connect with consumers and increase lottery’s relevance in the year…
Extended Play instant scratch games have long been a fixture in the lottery industry. Offering more playing time…
By Harpreet Patter, Marketing Scientist, Meta Business experimentation is—rightfully—framed as a gold standard by scholars and leading practitioners,…
Making Data Dreams Come True
For years, lotteries have wanted the means to analyze each lottery player’s interactions in order to intelligently and…
Get to Know the New CHRO at Scientific Games
Mona Garland joined the new Scientific Games organization just over a month ago, and she’s already 100%+ immersed…
Playing the lottery is less about winning money and more about what you would do if you won.…
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