IGT’s “For the Win: A Global Study of Player Motivations” began with a multi-stage, 10-country research protocol in November 2016 involving 8,000 adult players and non-players.…
Browsing: Magazine
In a state where breathtaking Great Smoky Mountains, Southern barbeque and country music are indigenous to life, the Tennessee Education Lottery Corporation has become part of…
Lottery affiliate marketing is a type of performance-based marketing in which a lottery rewards one or more affiliates for each player brought by the affiliate’s own…
NOVOMATIC Lottery Solutions (NLS) has announced the award of two major lottery contracts with European lottery organizations. Greece: OPAP Following a competitive procurement process, OPAP, the…
A nationwide retail campaign to support The People’s Projects kicked off in National Lottery stores in March. The campaign aims to encourage customers visiting National Lottery…
Why is number seven considered lucky? According to U.K.’s Daily Mail, “stop any person in the street and ask them to choose an odd number between…
Texas Lottery launched its Scientific Games-licensed $10 WILLY WONKA™ GOLDEN TICKET. The new scratch ticket offers players the chance to win up to $250,000 instantly or…
Loto-Québec launched a $100 scratcher called “Ultime” on February 6, 2017. It will be sold for eight weeks culminating with a March 30 drawing for 20…
IGT Global Services Limited has signed contracts with Norsk Tipping to provide interactive casino and Instant Win game libraries and custom games through a Remote Game…
The Kentucky Lottery Corp. (KLC) recently launched its new Kentucky Lottery App available for iOS and Android users. There are 20 different Instant Play games that…