The Texas Lottery has spent considerable time and effort updating its website and mobile app. These updates have given draw games more branding and promotional opportunities.…
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Louisiana Lottery Corp. is giving additional marketing support to Powerball in conjunction with the First Millionaire of the Year Promotion. It is a special competition in…
Draw-based game sales through the Illinois Lottery’s digital platform have grown by 50% over the prior fiscal year and constitute the highest level of online draw-based…
The Pennsylvania Lottery will be adding a new game to their Xpress Sports lineup later this year. This monitor game displays virtual animations of sports games.…
Maryland Lottery & Gaming launched Pick 5 on February 7, 2022. It is a daily game with a midday and evening drawing. The lottery has also…
The Kentucky Lottery Corp. (KLC) will be introducing a new draw game in November. The game, named Kentucky 5, will cost $1 and will be drawn…
In the past decade, anyone with a phone can become a content creator. Phones and social media have fueled the creator economy, and for every hobby,…
Lotteries are aggressively testing non-traditional providers of media to help reach a wider audience. Among the trending channels are podcasts, out-of-home (OHH) digital buys, and in-store…
During the January 2021 billion-dollar jackpot run, the Pennsylvania Lottery had 60,000 first-time depositors, four times more than any calendar month in the prior year. The…
Are your teams taking full advantage of this unique industry tool? On the scale of useful innovations, “RMI is a breakthrough for the industry,” enthused one…