La Fleur’s Magazine surveyed lottery marketers on what’s new at their lottery in terms of marketing instant and draw games in the first quarter of calendar…
Browsing: Magazine
“Fun is at your fingertips” is the slogan promoting the DC Lottery’s new iLottery portal. “iLottery is here!” Online lottery sales went live on December 18.…
The slogan for Florida Lottery’s for GOLD RUSH SUPREME family of games (FOG) is “Good as Gold.” For the first time ever, its bonus play (previously…
Who hasn’t cracked up watching cat videos online? With more than 2 million resident felines, Québec is home to a ton of cat lovers. “Not only…
As the Mega Millions and Powerball lottery jackpots each crossed the $400 million threshold, the National Council on Problem Gambling (NCPG) urged consumers to protect themselves…
The Connecticut Lottery Corp. will launch the Wild Ball add-on to its Numbers games in late February. “Our Daily Numbers games will receive ‘extra’ marketing support…
To celebrate its 35th anniversary, the West Virginia Lottery is conducting a 35th Blowout Collect ‘N Win® promotion. It will feature its new JACKPOT family and…
The Kansas Lottery launched its “Book of Luck” advertising campaign during the Powerball and Mega Millions jackpot run. “Each commercial focuses on a specific draw game,…
The Virginia Lottery revamped its Cash 5. Players can now add an EZ Match for a chance to win up to $500 instantly. The jackpot starts…
The idea behind the Department of Imagination’s “Let’s Imagine Together” campaign is to bring your players’ most audacious “what would you do if you won” stories…