Scientific Games created a multi-lottery 7-11-21 LIVE!® Game which will culminate with a Facebook Live Event on July 11, 2021. So far, six U.S. lotteries are…
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For marketers, 2020 presented unprecedented challenges. For once in our careers, we had to throw out everything we thought we knew and reconstruct our thinking and…
Life on the road with a touring band. Fun, adventure, and stories that last a lifetime. It’s an experience only a select few enjoy, and only…
No one has produced anything like the new IGT proprietary second chance program, Winner’s Choice™. Unlike traditional second-chance drawings with a fixed and predetermined prize that…
While most of us want to leave 2020 behind, the year saw trends that are continuing into 2021 and may be here to stay. One explosive…
Instant Win Gaming (IWG) reported the first U.S. launch of its progressive jackpot-enabled eInstant game by the Virginia Lottery in December. Jungle Tumble Jackpots is the…
The Hoosier Lottery will introduce its first family of games (FOG) in February. The slogan for the LOADED Scratch-off family is “Heavy with Fun.” IGT produced…
In December, CARRUS announced the acquisition of IDEMIA’s gaming terminal division. It will allow the firm to expand operations to new lottery and sports betting operators.…
In a year of uncertainties, shutdowns and shifts in consumer behavior, primary instant game partnerships are demonstrating that when the going gets tough, protecting performance and…
Digital Technology continues to transform retail by changing the ways of engagement for consumers, their micro-moments and their purchasing path. It is commonly accepted that the…