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Browsing: Magazine
Instant Win Gaming (IWG), the leading supplier of digital e-Instant games to NASPL/WLA-member lotteries, congratulates the Virginia Lottery for being the first in the U.S. to…
OLG’s new Lightening Lotto game has “struck” at Ontario Lottery retailers with a growing jackpot that can be won instantly in-store. “Sales after four weeks are…
The California Lottery will be making substantial changes to how it markets holiday instant tickets as a result of COVID-19. “As one of the first states…
The Pennsylvania Lottery is again offering its Second-Chance Drawing, called the $100,000 Wish List Second-Chance Drawing. It gives players a chance to enter qualifying eligible tickets…
The New Hampshire Lottery created a Frosty Fun holiday promotion. $2 Frosty Fun is an omni channel game, where not only new iLottery players but also…
The Arizona Lottery’s holiday scratcher advertising campaign slogan in 2020 is “Give the Gift of Joy.” “We are supporting the campaign this year with a slate…
The Connecticut Lottery Corp. (CLC) plans to be very active on social media and digital platforms to promote its holiday campaign—“Spread a little Holiday Cheer!” The…
Tina Tiny is on a quest to uncover “tiny” lottery winners. “Thousands of people win the Lottery every year in South Carolina, but unless they win…
North American lotteries hope to guarantee stellar holiday scratch ticket sales despite uncertainty at retail by guaranteed techniques popular with players, such as marketing holiday family…