La Fleur’s Magazine surveyed lottery marketers in August to survey how their FY21 marketing programs were changing in a COVID-19 world. The roundup follows below: Colorado:…
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On the heels of implementing iLottery in July, the Virginia Lottery followed with launching its new 4-minute Keno in August. It was a big job in…
The Minnesota Lottery launched its $5 MINNESOTA Landmark scratcher series on June 2. The lottery designed eight different scratch tickets highlighting Minnesota landmarks from across “The…
MUSL has convened a Lottery Marketing Working Group comprised of 14 U.S. lottery marketing directors. The chair is Chris Rogers, Deputy Director, Products & Marketing, Arizona…
The Louisiana Lottery Corp. will receive legislative relief starting in fiscal 2021 for its mandatory profit goal. “Effective July 1, our legislature approved a reduction in…
How To Manage A Crisis: Test Assumptions. Do the Math. Mind the Mission. Teach. As the world careened out of control after the pandemic was announced…
Even where digital wagering is not yet permitted, lotteries can digitize the retail experience to increase player engagement and provide a contactless player journey. Giving lottery…
INTRALOT, Inc. CEO Byron Boothe believes that in crisis, new opportunities arise. He described INTRALOT’s priorities as three-fold: “1) Focus on opportunities to help our partners…
The COVID-19 disruption not only brought significant changes to our everyday lives and the way we do business, but to our consumers’ behavior as well. In…
Nowadays, we are experiencing the emergence of a new generation of even more demanding, confident and empowered consumers. Even during a period of economic uncertainty, which…