Instant Win Gaming (IWG) and the Virginia Lottery have released the Company’s second InstantJackpots-enabled e-Instant, Jackpot Payout. This launch of Jackpot Payout builds on the partnership…
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POWERBALL® and dick clark productions announced that they are teaming up for the third consecutive year to present the “Powerball First Millionaire of the Year” promotion.…
Pollard Banknote believes that retail excellence is a key driver of lottery success and on-counter ticket displays have proven to be the most effective way to…
The start of 2021 blessed us with one of the greatest iLottery marketing gifts of all time—not one supersized jackpot, but two! Big jackpots play a…
Promotions help to attract players and sell tickets, but can they open players’ eyes to a whole new way to enjoy a game? A recent promotion…
The Virginia Lottery launched its new Everyday Wins ad campaign. It is a very different strategy for the Virginia Lottery. “In the past, we have focused…
In October 2020, the Florida Lottery launched a two-store instant in-lane trial with Southeastern Grocers, Inc. (SEG). It is the parent company for multiple brands, most…
The Ohio Lottery launched a new $40 EZPLAY game in mid-February, called Ohio Jackpot 7’s. “This new game, intended to dovetail nicely into the peak of…
Thanks to Powerball and Mega Millions jackpot fever that raged in December 2020-January 2021, U.S. lotteries’ in-state draw games received a boost of publicity at agent…
Fifty years after its launch, Loto-Québec’s draw-based lottery game La Mini got a brand new look. Did you know that La Mini was the second-ever lottery…